When customers call, Fido promises to answer

TORONTO – In an effort to beef up its customer service, discount wireless provider Fido will now offer customers the option to speak immediately to a live customer service representative in English, French, Cantonese or Mandarin.The Rogers-owned company said Tuesday that its new service, called Fido Answers, will help to increase quick customer care resolutions by significantly reducing the average call waiting times and reducing the transfers between service reps. Customers will still have the option of choosing Fido’s self-serve menu.“At Fido, we take our responsibility of providing customer service seriously and understand that each customer has individual needs and preferences on...