CALGARY – Rogers cable customers can get the ‘plane’ truth with the launch of the WestJet Channel on channel 206.
From now through February 2nd, viewers will be enticed to fly to some of the company’s sunny destination including Grand Cayman, Bermuda, Puerto Plata, Holguin and St. Martin-St. Maarten. Cameras will also capture ground crews preparing the airline's 737 aircraft for take-off as they load baggage and push the aircraft back prior to taxiing to the runway.
Over the course of the channel's 13-week run, viewers will have the opportunity to participate in Twitter contests to win a trip for two with WestJet, and are encouraged to chat with WestJet about the channel by tweeting with the hashtag #WestJetChannel.
Cartt.ca readers may recall that Rogers participated in a similar multi-faceted ad campaign with fast food chain Swiss Chalet a few years ago. WestJet is also promoting the channel on YouTube.
