Webbed Canadians slash radio listening by 30%

VANCOUVER – As Internet-using Canadians spend more and more of their time online, it appears as though radio listenership is suffering the most because of that, according to a recent report from Ipsos Reid. Internet-using Canadians averaged 12.7 hours per week on the web in 2005 (up 46% from 8.7 hours in 2002). The increase appears to have come at the expense of radio, primarily, as the typical Internet-using adult reports spending 11 hours per week listening to the radio, down from 16 hours per week in 2002, says the survey results. While weekly Internet usage has surpassed radio listening,...