Web-to-TV video content revenue will top $17B in 4 years: research

GROWTH IN WEB-TO-TV video is happening faster than originally anticipated, and by 2014, In-Stat predicts that there will be 57 million U.S. broadband households viewing full-length on-line video on the TV.In addition, revenue associated with this web-to-TV video content will grow from $2 billion to over $17 billion over a five-year period, according to the research report Web-to-TV Gaining Momentum in the US.“The over-the-top (OTT) video market represents a new distribution channel for digital entertainment”, said principal analyst Keith Nissen. “Content producers want to market premium video content directly to the consumer, however, they have not yet decided the best way to...