OAKVILLE, Ont. — The Weather Network and its French counterpart MétéoMédia, both owned and operated by Pelmorex Corp., today announced the launch of Travel Planner.
This new planning tool “will provide desktop, mobile web, and Android app users with historical weather information for over 50 cities in 11 countries,” explains a press release.
“With over 20 years of historical weather data at their fingertips, users will be able to determine the best time of year to visit their preferred destinations and plan their experiences accordingly,” the release reads. The data is being provided by Weather Source, a U.S.-based organization “dedicated to making hyper-local weather and climate data accessible around the globe and across all industries.”
Supported by launch partners Air Canada and Aeroplan, Travel Planner also includes “curated travel content to inspire Canadians to explore the world,” the release says.
This is the first product collaboration between Weather Source and Pelmorex since the latter made a majority investment in the former in 2019.
The Travel Planner tool was developed based on the findings of a survey of The Weather Network and MétéoMédia users “that confirmed weather to be one of the most important considerations when picking a vacation destination,” the release says.
“As Canada’s most trusted source for weather information, we are continuing to innovate and deliver products that will help Canadians make smarter decisions,” said Sam Sebastian, CEO of Pelmorex Corp., in the release. “For Canadians who have been looking forward to the return of travel, this planning tool will help make them as prepared as possible to fully enjoy their adventures.”
As the official launch partners, Air Canada and Aeroplan’s sponsorship campaign “includes 100 per cent share of voice of the new travel content hub, as well as ad placements and sponsored content on The Weather Network and MétéoMédia’s digital platforms and the Android mobile app,” the release explains.
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