OAKVILLE, Ont. — Pelmorex Corp.’s The Weather Network announced today the launch of its new TV app, which is available initially to Shaw TV subscribers in Canada.
“The Weather Network TV app will soon be available to subscribers on all other major telco or cable providers, with deployments scheduled throughout 2022,” according to a press release.
Beginning today, Shaw TV customers can say “The Weather Network” using their voice remote to access the app and all of its features, which include:
- Access to in-depth hyper-local weather information based on postal code.
- The option to personalize the weather experience by saving up to 10 cities, choosing from six languages and adjusting units of measurement.
- Original on-demand content and shows focused on extreme weather, nature, regional reports, climate change, lifestyle and science.
- Access to a photo gallery with submissions from Weather Network users from around the world.
- Access to hyper-local forecasts and content at any time on the user’s choice of device.
“The way Canadians are consuming their weather information on the big screen is changing,” said Hashim Mikael, manager of global TV apps and FAST channels at The Weather Network, in the release. “Viewing habits continue to evolve and consumers are seeking a variety of options for planning their lives around weather and climate.
“To meet the needs of our viewers, our TV App merges the strength of Pelmorex’s forecasting technology and the depth of original video content into an immersive experience accessible on-demand, for free,” Mikael said.
As explained in the press release, “Technical changes to modern cable networks have made it difficult to distribute custom forecast signals to every community.” With Canadians wanting to receive their weather information in different ways, “The Weather Network developed this app in partnership with Canadian TV operators to adapt to these changes,” the release says.
“Our customers have long relied on the accurate information provided by The Weather Network to stay up to date on both their local forecast and the major weather events making news around the world,” said Andrew Eddy, vice-president of programming at Shaw Communications. “By adding The Weather Network app to our content library, we’re giving Shaw TV customers the ability to customize their forecast experience while helping to expand their relationship with a trusted Canadian weather news source.”
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Image provided by The Weather Network.
