We may be on the cusp of re-bundling, which would be a repeat of a bad idea, says Liberty's Malone

THE CONTINUED ASCENT of Netflix, followed by new online rivals like Disney+, Comcast's Peacock and Apple TV+ – each brimming with original programming to woo new subscribers – threatens to replace the great unbundling of cable TV with the great rebundling of streaming services.That's the warning of U.S. cable pioneer and top industry strategist John Malone (right), who told his Liberty Media (he’s chairman) investor day last week there's a big downside to simplifying online TV subscription sign-ups by packaging streaming services together."This is frankly the mistake that the cable industry made over the years, of agreeing to save a...