We like him for 30 seconds. Will we love him for 30 minutes? Koodo’s El Tabador to star in his own TV show

TORONTO – Telus flanker brand Koodo announced Tuesday it has entered into a global rights deal with Camillion Corp., a Toronto-based media entertainment and technology company, for the exclusive use of “El Tabador”, Koodo Mobile’s award-winning animated pitchman, in media entertainment.Led by former World Wrestling Entertainment (WWE) senior executive Carl Demarco, Camillion plans to harness the “proven and infectious appeal of El Tabador to launch him far beyond the ads that have made him an icon in Canada,” says the press release. “Development work has begun on a half-hour prime time, family TV sitcom that, like the ads, will place...