WarnerMedia says its new DTC service will be called HBO Max

No word yet on what will happen in CanadaLOS ANGELES – WarnerMedia this week unveiled HBO Max as the name of its new direct-to-consumer streaming service, which will be launched in the spring of 2020 and offer a wide array of new and library content.Featuring the HBO brand, the new service will be “maximized”, says the press release, with an extensive collection of exclusive original programming (Max Originals) and the best-of-the-best from WarnerMedia’s enormous portfolio of beloved brands and libraries.The exclusive streaming rights at launch to all 236 episodes of Friends is one of the headline titles announced. Right now...