Warner Bros. deal just ‘a start’ for Rogers, CFO says

By Ahmad Hathout Rogers is not done buying premium programming after its blockbuster purchase of the rights to content from Warner Bros. Discovery and NBCUniversal, the company’s chief financial officer said Wednesday, with a strategy of cutting out the middleman and going direct-to-studio seizing a chunk of its programming costs for quarters to come. “We are looking to source leading programming that the customers watch, making that available and making that available at lower margins by cutting out the middleman company and going direct,” Rogers’s Glenn Brandt said during the company’s second-quarter earnings conference call. “We will continue efforts and...