Walmart teams up with Rogers Media to launch multiplatform magazine

TORONTO – Walmart Canada and Rogers Media today unveiled a new custom publication for the retail giant’s customers called Walmart Live Better. The free magazine features stories on food, home, beauty and fashion trends and tips targeted to Canada’s 24-45 female demographic. The print edition of the magazine, produced by Rogers’ custom content division, has a circulation of one million and will be published six times a year. It is also available online for mobile, iPad and tablet users. “Canadians want to be inspired by new ideas and stay on budget. With Walmart Live Better they don’t have to make...