TORONTO – W Network has teamed up with classifieds website Kijiji to help source renovation and decorating materials for the homes featured its lifestyle series Love It or List It.
The sponsorship covers all 13 episodes of the show’s new season, which started this week and airs Monday’s at 10:00 PM ET/PT. It also includes four episodes with Kijiji featured as a tool to help renovate, design and decorate the homes in the show, as well as on-air spots in commercial time tagged “Find It On Kijiji” that directs viewers to similar products found on the site.
Targeting women aged 25-54, the multi-tiered and fully-integrated campaign is airing nationally.
“We are very pleased to have Kijiji on board as sponsors of Love It or List It, one of W Network’s most popular series,” said Lynn Chambers, Corus Entertainment’s VP of client marketing, in the news release. “As a resource commonly used by both amateur and professional designers, Kijiji is great fit organically with Love It or List It. This sponsorship is a win-win for both W Network and Kijiji.”
www.WNetwork.com
