W Network to start new year with new look

TORONTO – Corus Entertainment has charged Hollywood-based branding and marketing agency Troika with refreshing the visual identity of W Network, its lifestyle and entertainment television destination for women.The refresh employs the creative concept “Reveal,” which explores the visual relationship between positive and negative space in new and unexpected ways, and incorporates bold and fun graphic motifs that create an illusion of depth and sculptural dimension throughout the identity. The new look will launch on-air the first week of 2015, with the website following shortly thereafter.“Working with the talented team at Troika, we are launching a fresh on-air identity for W that...