VOD viewing in U.S. expected to jump

SILVER SPRING, MD - Within the next five years, Americans will spend more than a third of their daily TV-viewing time watching on-demand programs rather than regularly scheduled shows and events, according to a new forecast by the market research firm Pike & Fischer. In a report released Tuesday, Pike & Fischer says the majority of U.S. households will watch some form of on-demand content provided through cable, satellite TV or telephone company fibre-optic lines. While the average monthly TV viewing time per household will remain relatively stable, the amount of that time viewing VOD will rise from 8.5% at...