VOD ratings to begin in U.S.; no plans for Canada

NEW YORK – On December 11th, Nielsen Media Research will begin to measure nationally distributed video on demand content, in part to figure out how VOD viewership of certain programs compare to their airing on conventional channels. Using the same National People Meter sample it uses to provide television ratings to national programmers, it will rate VOD, too. As with Nielsen's current ratings, clients will receive household and demographic ratings for VOD content along with other detailed audience information. "By measuring VOD content in its national ratings panel, Nielsen will enable clients, for the first time, to compare the performance...