VOD confusion still a problem, says CTAM Canada

TORONTO- New research from CTAM Canada shows that despite growth in awareness of video on demand, many Canadians still don’t understand key aspects of the maturing service.Awareness of VOD among Canadians has grown to 81%, up from 75% in 2008, according to the marketing group’s In Touch survey of 2,000 Canadians done in early June 2009.Of those who’ve heard of VOD, only half say they are “very” or “somewhat” familiar with it and among analog cable subscribers, less than half are aware that they need digital service to access VOD.More troubling for cable is that fewer than 2 in 10...