TORONTO – On Friday, Canadian ISP and BDU VMedia announced the launch of its VMedia TV streaming channel on the Roku platform in Canada.
With VMedia TV, consumers will be able to watch up to 20 live TV channels, including Canadian and U.S. networks such as CTV, CBC, GLOBAL, ICI, TVA and V, as well as CBS, NBC, ABC, FOX and PBS, all in HD – streamed to their TVs. It is available now on Roku TVs and streaming players in Canada, joining Roku’s wealth of over 2,500 streaming channels targeted at Canadian consumers, says the VMedia press release.
Canadians with a Roku player or Roku TV will be able to access VMedia TV and register directly with VMedia through their device, and immediately start to enjoy a free seven-day trial. VMedia TV also features the company’s VCloud ‘look back’ feature, which allows users to catch up on shows they missed in the past week.
After the free trial, Canadians can subscribe to VMedia TV for $17.95 per month. The service requires no commitment or contract, credit check or hardware installation, and customers can cancel anytime, says the press release.
"VMedia's mission is to make the live TV experience enjoyable, affordable and accessible – we aim to keep live TV an important part of everyone's entertainment universe," said Alexei Tchernobrivets, co-founder and CEO of VMedia, in the release. "We are thrilled to work with Roku, which is a pioneer in delivering over the top content to the world. Roku users in Canada can now subscribe to live TV, from VMedia, directly through a Roku device. It doesn't get any easier, and they will get the benefit of the best live TV prices in the market."
VMedia, launched three years ago, offers TV, internet and home phone services in Ontario, Quebec and the western provinces and is able to reach over eight million Canadian homes. It now serves over 20,000 homes.
“VMedia is committed to providing Canadians with great prices, choice and flexibility, and innovation in their live TV experience," added George Burger, co-founder and director, “and making our skinny TV package available on the Roku platform meets all of those objectives.”
“Adding VMedia TV to the Roku Channel Store is great news for our Canadian customers,” said Ziba Kaboli-Gerbrands, director content acquisition at Roku. “t enables them to watch live TV, from Canadian and U.S. TV channels they are accustomed to, in addition to the wealth of on demand entertainment our platform offers.”
