VisionTV targets teen girls with interactive Everwood experience

TORONTO - VisionTV has launched a new interactive portal to go along with its broadcast of the family drama Everwood. The Everwood Live Experience (www.visiontv.ca/Everwood) will offer fans of the series the opportunity to participate in online polls, to view and share the results with others, and to discuss the show with friends. The site will also provide access to exclusive online content, including contests and cast interviews. The primary target audience for the site is teen girls aged 12 to 17, admittedly not a demographic the multi-faith specialty service has attracted very often in the past. "Everwood is a...