TORONTO – S-VOX is the new corporate identity for the VisionTV group of channels.
"What was once a single analogue television station is now a growing multi-media enterprise encompassing digital TV services, new media, an international programming distribution arm and more. We needed to create a unifying brand name – one that would be in keeping with our mission and values," said Bill Roberts, president and CEO.
VisionTV, founded in 1988, is Canada’s multi-faith and multicultural television station. Since 2001, the VisionTV group has introduced the digital services One: the Body, Mind & Spirit channel and The Christian Channel, and has established new business ventures such as VisionTV International and Christian Media Sales.
In the last year, VisionTV has also launched a major DVD sales initiative. Another new business undertaking, soon to be announced, is slated for launch in April. 
The S-VOX name stands for "spiritual voice of the people," said Suzanna Mandryk, vice-president, communications and marketing "It’s an identity that conveys the organization’s commitment to telling powerful and relevant stories of spirituality reflecting Canada’s diversity of cultures, beliefs and points of view – through traditional broadcasting and through emerging digital media."
The individual channels will retain their brands.
