TORONTO – Vision TV said that its prime time audiences have more than doubled last season’s average, thanks in large part to the introduction of BBM Canada’s new electronic audience measurement service PPM.
The multi-faith and multicultural specialty network recorded a prime time audience average of approximately 120,000 viewers, up from 55,000 last year, in the first six weeks of the current season.
Its prime time audience share has averaged approximately 1% this season, up from last season’s average of just under 0.7%, while the network’s weekly 30-minute reach has also jumped about 15% to an average of 1.25 million viewers.
"When the PPM technology was introduced, conventional wisdom said it would lift ratings for those channels that see a lot of out-of-home viewing, such as news and sports networks”, said Mark Prasuhn, COO and chief content officer, in the press release. “Ratings for a channel such as ours, with its older viewership, were expected to stay level, or perhaps even decline. Yet VisionTV has enjoyed significant growth since the start of the new season. The new technology is clearly delivering a more accurate picture of our viewing audience."
BBM Canada introduced the PPM measurement service on August 31, 2009. Approximately 9,000 Canadians across the country are currently carrying the PPM devices.
