Vision TV's ratings benefit from new PPM service

TORONTO – Vision TV said that its prime time audiences have more than doubled last season’s average, thanks in large part to the introduction of BBM Canada's new electronic audience measurement service PPM.The multi-faith and multicultural specialty network recorded a prime time audience average of approximately 120,000 viewers, up from 55,000 last year, in the first six weeks of the current season.Its prime time audience share has averaged approximately 1% this season, up from last season's average of just under 0.7%, while the network's weekly 30-minute reach has also jumped about 15% to an average of 1.25 million viewers."When the PPM...