TORONTO – TSN is teaming up with Visa on its coverage of the FIFA Women’s World Cup France 2019 that includes custom content and digital and social media executions featuring Canadian Women’s National Team captain and Team Visa athlete Christine Sinclair (pictured left).
The co-branded vignettes, which also include TSN host Kate Beirness (right), highlight significant moments that have shaped Sinclair’s career and led to her on-field success. They are airing during pre-game and half-time shows of Canada matchups on CTV and TSN, as well as in TSN’s Sportscentre.
English-language coverage of the FIFA Women’s World Cup France 2019, which runs from June 8 through July 7, airs on CTV and TSN’s five feeds, in addition to TSN Radio, TSN.ca, and the TSN app. French-language coverage is available on RDS.
“The FIFA Women’s World Cup France 2019 is an incredible opportunity to celebrate soccer with Canadians, and we know viewers will love the content we have produced in partnership with Visa,” said Alyson Walker, Bell Media’s brand partnerships & client strategy VP, in the news release. “We look forward to cheering on the Canadian Women’s National Team along with Canada’s passionate soccer fans, and sharing this epic sports journey with Visa.”
