Radio / Television News

Visa Canada sponsors CBC’s 2014 Winter Olympics

TORONTO – CBC/Radio?Canada announced today that Visa Canada is its first major sponsor of the upcoming 2014 Olympic Winter Games in Sochi, Russia. The multiplatform sponsorship agreement is designed to highlight Canada’s achievements at the Olympic Games through Visa’s “Go World” campaign, which celebrates the emotions and excitement of unforgettable Olympic moments. “We’re thrilled to have a significant sponsor like Visa Canada on board, to bring the Olympic Winter Games home to Canadians,” said Alan Dark, CBC Revenue Group’s general manager, in a release. “Sochi 2014 will be an exciting time for both CBC/Radio?Canada and Canadians alike, so we are...