Radio / Television News

Virgin Radio stations to let listeners choose songs

TORONTO – Astral’s Virgin Radio stations will be the first in Canada to use interactive audio software that allows listeners to help determine the stations’ programming. Starting next month, the Virgin stations in Toronto, Montreal, Vancouver, Edmonton and Calgary will begin using Listener Driven Radio (LDR), software that ties in directly to a radio station’s automation systems.  Listeners may vote and participate from their web browser, mobile, or tablet device in real time, all within the rules set by the radio station’s program director.  The LDR platform allows songs to be moved within the playlist queue; accepts recommendations of songs for airplay;...