TORONTO – Bell Media announced today Virgin Radio has a new sound.
Orbyt Media, a Canadian content syndication group, and Wisebuddah, a UK-based producer of sonic branding, radio imaging, and jingles, partnered to launch the new station sound (which can be heard here.)
“At the heart of the package is a new unified sonic identity, which will be the branding focal point for all 12 stations across the Virgin Radio network,” a press release says. “The IDs are made up of six bespoke music themes with genres ranging from Pop to Hip Hop; and all featuring a range of vocalists never before heard on Canadian radio.”
“Wisebuddah worked with our teams to create sonic identifiers that extend beyond commonly-used traditional sounds,” said Sarah Cummings, director of radio content at Bell Media, in the press release. “The result is a refreshed audio identity that embodies the Virgin Radio brand attributes with a healthy dose of cutting edge and sophisticated energy,” she said.
“It is great to be extending our partnership with Virgin Radio to craft a bespoke new sound which will be heard by more than five million people every single day,” said Phil Tozer, managing director at Wisebuddah.
“Creating something that will resonate with listeners from coast-to-coast-to-coast is no easy feat; and to work on a package that brings together the entire sound of a nation was an exciting challenge for the team!”
