Cable / Telecom News

Virgin Mobile sponsors Arkells concert for homeless


TORONTO – Virgin Mobile announced Wednesday that Canadian band Arkells will team up with the RE*Generation movement for a benefit concert on Saturday, December 15 at Toronto's Virgin Mobile Mod Club.

Proceeds from the benefit show will be donated to Virgin Unite, the non-profit foundation of the Virgin Group, and their RE*Generation partner, Eva's Initiatives, to help provide the necessary services and programs to create opportunities for at-risk and homeless youth in Toronto. "With over 65,000 homeless youth in Canada, we're driven to create long-term solutions and raise the money needed to help fight youth homelessness across the country," says Andrew Bridge, managing director, Virgin Mobile Canada. "By teaming up with amazing artists like Arkells, fans get to check out a great live show while also helping to do some good. Come out and get involved with RE*Generation by checking out the benefit concert or by making a text donation to help fight youth homelessness in Canada."

Toronto-based Eva's Initiatives works directly with at-risk and homeless youth between the ages of 16 to 24 to develop their potential for brighter futures through education programs, housing and proactive counseling. The organization currently supports three youth shelters in Toronto: Eva's Place, Eva's Satellite and Eva's Phoenix.

Tickets for the Arkells' show on December 15, 2012 are $25 each (plus taxes and applicable service charges) and will be available for purchase online at www.virginmobile.ca/gigs starting Friday, November 23, 2012. Virgin Mobile Members, however, can get access to tickets first by heading to www.virginmobile.ca/lounge starting today until tickets are open to the public on November 23rd.

www.virginmobile.ca