TORONTO – Virgin Mobile has chosen the Samsung Galaxy S5 as the next phone in its RE*Generation Phone initiative that supports at-risk and homeless youth.
Starting immediately, $15 from the sale of every Samsung Galaxy S5 bought from Virgin Mobile will be donated to the Virgin Mobile RE*Generation, the non-profit foundation of the Virgin Group. Since its inception in 2008, the program has raised over $1 million to support the lives of at-risk and homeless youth across Canada.
Past RE*Generation phones included the Samsung Galaxy Ace II x, Samsung Gravity 3, Samsung Link and Samsung M300. Customers who've already bought a Samsung Galaxy S5 from Virgin Mobile will still be doing some good for at-risk youth, with $15 from their sale retroactively being donated to Virgin Mobile RE*Generation.
"The Virgin Mobile RE*Generation phone program is a great way for our Members to support at-risk and homeless youth," said Joseph Ottorino, managing director of Virgin Mobile Canada, in the news release. "Samsung shares our passion for empowering a generation to help its own. We're glad to be working together to give Virgin Mobile Members the opportunity to raise funds."
"We are very proud to partner with Virgin Mobile and its RE*Generation program for the sixth year in a row," added Paul Brannen, SVP, enterprise and mobile solutions, Samsung Electronics Canada. "Getting Samsung's newest and most innovative device and at the same time giving back to the community by making a difference in the lives of at-risk and homeless youth are two great reasons to pick up the Galaxy S5 at Virgin Mobile
