Virgin Mobile Canada rebrands as Virgin Plus

TORONTO — Bell wireless flanker brand Virgin Mobile Canada today announced it has officially rebranded to Virgin Plus. The new name and identity “reflects the company’s evolving service offerings beyond mobility,” says the company’s press release. “These service offerings include internet and app-based TV service for members in Ontario and Quebec and, for all members across Canada, the hottest new phones, value-packed phone plans, award-winning customer service, and member benefits that give members deals on food, fashion, entertainment and money-can’t-buy experiences,” reads the release. To celebrate the new brand, Virgin Plus is partnering with Virgin Radio to launch a nationwide...