Virgin Canada draws ringers for world record

TORONTO – The Eaton Centre was home to a world record today – the most cell phones ringing in unison in one place. Virgin Mobile Live was launched by the company today with the help of Spice Girl Mel B (Scary Spice) whose phone rang with 557 others to set the record. "Virgin Mobile, Mel B and all the other record breakers showed that Toronto really is 'Spice City' by beating the world record set in 2001 by Virgin Mobile UK by more than 300 people," says Nathan Rosenberg, chief marketing officer, Virgin Mobile Canada. In 2001, Virgin Mobile UK...