Viewers using DVRs to find new shows

BOSTON - On demand services and digital video recorders are driving viewers back to linear television, says new research released by CTAM on Sunday, day one of the CTAM Summit. Thirty-four percent of VOD-only homes (i.e. no DVR) and 47% of households with on demand and a DVR found a program on VOD and then sought it out on the regular channel. Almost six out of ten (59%) households with both VOD and a DVR, and 49% of VOD-only households report that they are more likely to try new programs because of on demand. Two-thirds of DVR users also found...