TORONTO – For $19.99, Canadian football fans bored with the Super Bowl on February 5th can flip over to Jenny McCarthy, Cindy Margolis, William ‘The Refrigerator’ Perry, Dennis Rodman and a few dozen lingerie-clad “football players” for the third annual Lingerie Bowl.
Now called the Bodog.com Lingerie Bowl, it will happen inside the L.A. Memorial Coliseum on February 5. The 90-minutes of silliness is actually models in their undies playing full contact football. Also featured will be a lingerie fashion show with live music, and surprise celebrities. Lingerie Bowl III is also sponsored by Oakley and Monster Energy Drink.
There’s a bit of a Canadian tie to the whole thing, too. Bodog.com is a sports betting and online gaming site licensed out of the Kahnawake Gaming Commission – which is based in Quebec’s Kahnawake Mohawk Indian Reserve south of Montreal.
"This will be a tremendous breakthrough season that truly fulfills the promise of this event, giving in-person and pay-per-view audiences the halftime show they deserve without missing a minute of the Super Bowl,” said Mitch Mortaza, president of Horizon Productions, “except, of course, for its own halftime show, which should be rated ‘G’ for generic, or maybe geriatric!" The Rolling Stones are the featured performers during the Super Bowl half time show.
This bowl game has playdowns too. On "Garter & Lace Championship Saturday," an Eastern final between the New York Euphoria (quarterbacked by MTV personality Trishelle Cannatella) and the Chicago Bliss (led by WWE diva Christy Hemme), and a Western final between two-time Lingerie Bowl championship team, the Los Angeles Temptation (under Playboy’s Miss April 2001 Katie Lohmann), and the Dallas Desire (QB’d by pop star Willa Ford). Of more than 5,200 players who tried out, 52 were ultimately chosen.
While The Fridge will be a coach, former basketballer Rodman serves as Lingerie Football League Commissioner. Rodman has decreed Botox physicians shall be stationed on the sidelines to ensure that players look their best at all times; all touchdowns must be accompanied by an end-zone dance, “preferably involving a pole” and an energy drink bath will be given to the winning team. "Which would you rather watch at halftime? Aging rock stars or supermodels playing full-contact tackle football in lingerie?" asks Rodman in the release.
(Ed note: We’re not making this up. This is an actual press release.)
Hosting the festivities will be playmate Jenny McCarthy and web star Cindy Margolis. American Idol’s Ryan Starr and model/actress Tamie Sheffield will be sideline reporters. Fox Sports announcer Mike Goldberg will call the play-by-play action; Sandy Grossman, a Fox/NFL veteran with 30 years’ experience, will direct and produce the telecast.
