Cable / Telecom News

Viewers Choice pulls the plug

MONTREAL - Viewers Choice, the 23-year-old pay-per-view service owned by Bell and Rogers and carried on cable providers in eastern Canada, is winding up operations and will shut down on September 30, Cartt.ca has learned.Sources at two distributors said that Bell Media, which holds a majority stake in Viewers Choice, recently sent out notifications of the closure to those offering the service. Those companies include Rogers, Videotron, Cogeco, Eastlink, Bell Aliant, Source Cable and select other smaller providers.Viewers Choice was set up in 1991 as a partnership between Astral Bellevue Communications Inc. (50.1 per cent), Rogers Pay Per View Inc....