Viewers can share "Thanks" ads

TORONTO - Showcase has launched a second wave of its quirky, suggestive, “Thanks” image campaign to reinforce the channel as the home of premium boundary-pushing television series. This time around, the campaign includes both consumer and trade components, along with a brand-new on line element at Showcase.ca which will allow users to download on-air promos to their iPods and share them with friends. The consumer campaign launched in mid-April, the trade campaign launches this week and the online element will be live on May 8. The campaign is based on the premise that Showcase viewers have reaped the benefits of...