Viewable inventory increasingly important in Canada's video advertising market: Videology

TORONTO - Viewability is becoming a key concern to Canadian advertisers, with ‘viewable rate’ as a campaign objective now ranking four times higher than one year ago, according to new data by Videology.The Q3 2016 Canadian Video Market At-A-Glance report analysed all impressions run through Videology's platform in Canada in the third quarter. Most advertisers chose view-through rate as an objective (68%), followed by click-through rate (20%). Viewable rate, now at 16%, jumped from from 3% in Q3 2015."There is an increased focus on viewability across our entire industry, so it's not surprising to see these numbers rise," said Videology Canada managing...