Videotron's new ad campaign stars own staff

MONTREAL – Videotron has kicked off a new bilingual television and Internet advertising campaign that uses humour to highlight the effectiveness of its customer service department.The French-language version of the campaign features comic and impressionist André-Philippe Gagnon testing a dozen Videotron customer service and technical support advisors. Gagnon places prank calls pretending to be a customer who wants to know more about doing business with Videotron. In the English version, comic Sugar Sammy makes the calls.Videotron said that the commercials provide “entertaining candid reactions” while underscoring some of the differentiating characteristics of its service, like evening and Sunday installation, a...