Videotron’s mobile plans now include Club illico service

MONTREAL – Videotron is packaging the mobile version of its SVoD service Club illico in with every new mobile plan subscription.The company quoted research that found 20% of Quebec consumers watch video content on their smartphones, and that number jumps to 85% of viewers aged 18 to 34. Videotron added that the move offers it a competitive advantage in the province."Today our mobile devices are much more than mere communication tools," said marketing VP Bertrand Hébert, in the news release. "In an extremely competitive market like mobile, this new initiative will strengthen the innovative aspect of our mobile offering and...