MONTREAL – Videotron is packaging the mobile version of its SVoD service Club illico in with every new mobile plan subscription.
The company quoted research that found 20% of Quebec consumers watch video content on their smartphones, and that number jumps to 85% of viewers aged 18 to 34. Videotron added that the move offers it a competitive advantage in the province.
"Today our mobile devices are much more than mere communication tools," said marketing VP Bertrand Hébert, in the news release. "In an extremely competitive market like mobile, this new initiative will strengthen the innovative aspect of our mobile offering and set us apart thanks to the unique content available on Club illico, the most popular French-language subscription video-on-demand service in Québec.”
Club illico serves up original productions such as Blue Moon, Victor Lessard and L'Académie as well as unlimited access to French-language movies, exclusive television series, children's programs, documentaries and concerts, and is updated weekly.
