MONTREAL – After two months of providing wireless service in Quebec City and other smaller regions, Videotron today said it has expanded cell phone coverage into Montreal.
The company has also decided to offer consumers the product more directly through its shopping mall kiosks and a number of SuperClub Vidéotron locations (the company’s video rental chain). "The addition of a fifth region, after Québec City, Gatineau, Sherbrooke and Chicoutimi, to the wireless service area completes the roll-out, brings one-stop shopping for telecom services to the Montréal area, and strengthens Videotron’s customer experience leadership," says the press release.
"The addition of wireless telephone service means consumers throughout the greater Montréal area can now enjoy the full benefits of being a Videotron customer," said Robert Dépatie, president and CEO of Videotron.
The move strengthens Videotron’s quad-play offering (TV, Internet, local phone and wireless). "One-stop shopping is part of the concrete vision that underlies both Videotron’s strategic plan and the benefits it offer consumers, who respond positively to the opportunity to obtain an increasingly complete line of services from a single telecom provider. Videotron is the only industry player to offer true one-stop shopping, with a single contact point for customer service and technical service, one visit from a technician to install everything, and one monthly bill for all services, regardless of whether the customer subscribes to one service or all four," says the company’s press release.
"According to a recent Léger Marketing survey, the rate of customer satisfaction with Videotron’s products and services is 94%." 
In recent years, Videotron has leveraged its retail locations to reach consumers where they shop, says the company. In 2006, Videotron expanded its network of points of sale to maximize its presence in the telecom market across its service area, for both wireless telephone service and other Videotron products. It is now possible to obtain all locally available Videotron products at Videotron kiosks in major shopping malls and at some SuperClub Vidéotron locations (pictured).
