MONTREAL – This week, opened a new specialty retail concept at the Place Versailles shopping mall in east-end Montréal.
The new store will be both a retail location and demo site. Consumers will be able to familiarize themselves with Videotron’s full product line – digital television, Internet access, cable telephone service and wireless telephone service – and "enjoy the best possible Videotron shopping experience," says the release.
In recent years, the company has leveraged its retail locations to reach consumers where they shop. In 2006, Videotron expanded its network of points of sale to increase its presence in all the regions it serves. The new Videotron retail space, coming on the heels of the opening of the kiosks in shopping malls and Videotron counters in SuperClub Vidéotron locations, reflects the company’s strategy of expanding its presence in the consumer marketplace and introducing innovative retail approaches.
"The opening of our first store is part of our retail roll-out strategy," said Donald Lizotte, President of Le SuperClub Videotron ltée and Retail Sales at Videotron. "Our aim is to get closer to consumers, make it easier for them to access our products and packages, and deliver the best possible customer experience."
The new Videotron store in the middle of Place Versailles will offer customers a futuristic environment. It is divided into four main areas, one for each of Videotron’s core product categories, and is equipped with the latest technology. For example, the illico area boasts a 50" liquid crystal screen, letting consumers experience the immense possibilities of high-definition television first-hand.
At the Videotron store, "the best possible customer experience" also means knowledgeable sales representatives trained in all Videotron products and qualified to answer all consumer questions, a full line of accessories and products related to Videotron services, and swift introduction of the latest technological innovations.
Videotron is the only telecom provider in Québec to offer true one-stop shopping and a single monthly bill for all services, says the company. The new Videotron store embodies the one-stop shopping concept: customers will find all Videotron products and services under one roof.
