Videotron unveils new employee-based ad campaign

MONTREAL – Videotron launched on Tuesday a new corporate advertising campaign that focuses on its employees. “This new campaign will show all Quebecers how Videotron’s people apply their talents and creativity to provide the technological and entertainment services that our customers so appreciate,” said Claude Foisy, vice-president of Brand Management and Content at Videotron. “We felt it was time to highlight the excellent work our employees do behind the scenes and explain how we have achieved a 97% customer satisfaction rate.” The campaign features slogans such as “The infinite power of people, the infinite power of cable” and “Some people...