MONTREAL – Videotron launched on Tuesday a new corporate advertising campaign that focuses on its employees.
“This new campaign will show all Quebecers how Videotron’s people apply their talents and creativity to provide the technological and entertainment services that our customers so appreciate,” said Claude Foisy, vice-president of Brand Management and Content at Videotron. “We felt it was time to highlight the excellent work our employees do behind the scenes and explain how we have achieved a 97% customer satisfaction rate.”
The campaign features slogans such as “The infinite power of people, the infinite power of cable” and “Some people know how to use technology to turn every second into a unique experience: they work for us, they do it for you.”
The ad campaign was designed by Bleublancrouge agency. Other materials based on the campaign theme are currently being development and will be rolled out over the next year. The ads featuring a Videotron technician and his friend at customer service will continue to run as part of Videotron’s new campaign.
