MONTREAL – Videotron has kicked off a humorous new advertising campaign starring surreptitiously filmed Videotron technicians.
Designed to underscore Videotron employees' determination to provide outstanding customer experience, the campaign captures 21 technicians who were unknowingly put to the test by fake customers, with comical results. It will feature both English and French ads.
"Our conscientious technicians are ambassadors for Videotron and its values," said consumer market president Manon Brouillette, in the news release. "We are very proud of them. They have achieved an impressive 96% customer satisfaction rate and this campaign is a tip of the hat to their great work."
Videotron has also launched the Technician Trap website allowing visitors to view the new commercials, as well as ‘making of’ videos and cutting-floor footage. With moving season in Quebec fast approaching, the site also offers practical advice and tools such as online address change and Videotron Smart Find, the easy way to search for information about merchants in their new neighbourhood.
