Videotron signs on with Mobile Giving Foundation

OTTAWA – Videotron is partnering with the Mobile Giving Foundation Canada (MGFC), a move that will allow its customers to support registered charities through the organization’s text-to-donate initiatives.Videotron’s wireless customers can now text a specific keyword to an assigned five-digit number to donate either $5 or $10, depending on the charity’s call-to-action and type of campaign. The amount donated by text will be charged to the donor’s wireless phone bill, and is billed as a tax-exempt transaction. Videotron will then remit 100% of the funds collected from mobile donations to the MGFC, who in turn remits the full amount directly to...