Cable & Telecom

Videotron pumps mobile service in Ottawa

MONTREAL – Videotron is undertaking an aggressive new marketing campaign outside of its home province to promote its mobile service to Ottawa-area consumers.Videotron said that it is the only carrier to offer the same plans and prices in Ontario and Quebec, adding that its summer-long campaign will highlight its award-winning customer service and “powerful” LTE mobile network using billboards, online ads, radio commercials and major event sponsorships."We want to energize this market by offering innovative services, attractive plans and the best customer experience anywhere," said VP and chief marketing officer Bertrand H├ębert, in the news release.  "Like our entry into...