Videotron launches Vrai streaming platform

MONTREAL — Quebecor’s Videotron yesterday officially launched its new Vrai streaming platform, which company CEO Pierre Karl Péladeau said in an Instagram post is the first Quebec subscription platform to exclusively offer specialized, unscripted lifestyle, documentary and entertainment content entirely in French. Videotron first announced the Vrai platform in May 2021, saying at the time the subscription service would go live later this year “with thousands of hours of all-French, on-demand content, including more than 40 first-run exclusive original Quebec productions,” according to a press release issued then. The company further committed to carrying 100 original Quebec productions on Vrai...