Cable / Telecom News

Videotron launches “flexible” new brand image


MONTREAL – Videotron has rolled out a new corporate identity to accompany the creation of its new Advanced Wireless Services (AWS) network, which it says will make its branding more “flexible”. The new brand image will reflect the “far-reaching convergence strategy” supported by the AWS network, which will make it possible to “offer current and future customers an unprecedented technological and entertainment experience,” the press release said. “The new cubic logo and the revamped ‘infinite power’ signature illustrate the possibilities and the control Videotron places in the hands of customers in the form of a customized consumer experience,” said Claude...