Videotron elevates three in strategy, marketing group

MONTREAL – Videotron promoted three executives Thursday in a move that it says is part of an overhaul designed to keep its corporate structures in sync with a fast-changing business environment.Julie Brault has been named vice president, brand interactive media where she will play a lead role in positioning the Videotron brand and carrying out innovative, forward-looking communications initiatives. As the person responsible for interactive media, Brault will also ensure that Videotron’s interactive strategies match customers’ needs and habits.Bertrand Hébert becomes vice president, marketing – telecom where he will be responsible for integrated management of products and services related to...