MONTREAL – Videotron promoted three executives Thursday in a move that it says is part of an overhaul designed to keep its corporate structures in sync with a fast-changing business environment.
Julie Brault has been named vice president, brand interactive media where she will play a lead role in positioning the Videotron brand and carrying out innovative, forward-looking communications initiatives. As the person responsible for interactive media, Brault will also ensure that Videotron’s interactive strategies match customers’ needs and habits.
Bertrand Hébert becomes vice president, marketing – telecom where he will be responsible for integrated management of products and services related to the Internet, mobile telephony and residential telephony. Hébert’s mission also includes developing Videotron’s growth niches, increasing their power of attraction and keeping them at the cutting edge.
Marie Ginette Lepage is now vice president, marketing – content and broadcasting where she will be responsible for the key cable TV segment and for integrated management of products and services. Her responsibilities will also include developing the best possible content offerings on the multiple platforms available to Videotron customers.
“Julie, Bertrand and Marie Ginette have played key roles in the company in recent years and successfully spearheaded major projects,” said Myrianne Collin, SVP Strategy & Marketing, in the announcement. “They are talented people who have deep knowledge of the telecommunications field and the respect of their peers. We know they will make a significant contribution to helping us achieve our section’s ambitious business plan, a vital component of Videotron’s success.”
