QUEBEC CITY – Quebecor Sports and Entertainment Group announced today a new partnership agreement between Beneva and Videotron Centre.
Beneva, a large Canadian mutual insurance company, was created when La Capitale and SSQ Insurance merged. The partnership agreement announced today continues La Capitale’s previous partnership, formed in 2017, with Videotron Centre and the Quebec Remparts hockey team, according to a press release.
“The renewal of the partnership will help give the new Beneva brand visibility throughout the Quebec City area,” the release says.
Videotron Centre’s corporate section, which has been known as Le Loft La Capitale, has been renamed Le Loft Beneva. “Beneva will also be the official presenter of the Videotron Centre’s calendar of events and the major sponsor of the Quebec Remparts hockey team,” says the press release.
“Obviously, Beneva is a prestigious partner and a very major business in the Quebec City area,” says Martin Tremblay (above, left), chief operating officer of Quebecor Sports and Entertainment Group, in the press release.
“We are very pleased to maintain a partnership with a leading organization that will help us continue innovating and extending the Videotron Centre’s reach. Our two organizations share a commitment to delivering the best customer experience and Le Loft Beneva will be the ideal setting for a memorable visit to the Videotron Centre,” he said.
“We are very pleased to continue our association with the Videotron Centre, an iconic Quebec City structure,” says Jean-François Chalifoux (above, second from left), president and CEO of Beneva.
“Quebec City is the birthplace of Beneva’s two precursors and remains home to our head office. We are proud that the Beneva name and brand will have a prominent place in this renowned venue that brings the public such a wide variety of high-quality entertainment.”
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Photo of Tremblay, Chalifoux, Martin Robert (second from right), executive vice-president and lead, talent, culture and communication at Beneva and Stéphane Lord (right), vice-president of sales at Quebecor Sports and Entertainment Group provided by Quebecor Sports and Entertainment. Photo credit: Christian Gingras.
