MONTREAL – Videotron took the rather bold step of announcing the addition of Apple Music to its controversial Unlimited Music service, while it awaits the CRTC’s ruling on differential pricing practices (DPP).
The service, which exempts music streaming services like Google Play, Stingray and Spotify from data caps under certain mobile plans, was the catalyst for the CRTC’s recent hearing into differential pricing practices related to Internet and wireless data plans. A decision on that is expected in the first quarter of 2017.
Videotron said Thursday that it is working to expand the list of partners, which currently stands at 15, involved in the service. Unlimited Music is free to subscribers of the company’s premium mobile plan, it said.
"Unlimited Music reflects Videotron's desire to offer the most innovative mobile service there is," said marketing VP Bertrand Hébert, in the news release. "The addition of Apple Music to the catalogue of supported streaming apps demonstrates the growing interest in Unlimited Music among both consumers and the industry. Unlimited Music, the first service of its kind in Canada, gives music-lovers a new way to listen to their favourite music, anywhere, anytime."
