MONTREAL –Videotron today announced the addition of RAI International to its channel lineup.
This must be one excellent, in-demand channel, because Videotron is the third cable company in three weeks (Rogers was first, then Cogeco) to make a formal announcement of its addition since the CRTC decision allowing it into the country.
Heritage Minister Liza Frulla is even attending a launch event for the channel on Sunday.
RAI International will be available to Videotron’s illico digital television service in the Montreal and Gatineau areas starting 2:30 p.m., June 5, 2005.
RAI International is the international service of Italy’s largest television network. It broadcasts the best programs from Rai Radiotelevisione Italiana to 238 countries around the world. RAI International offers varied content 24 hours a day, including news, culture, cooking, sports, films and original programs.
RAI International’s target audience consists of Italian communities abroad and people who are interested in Italy and Italian culture. There are more than 250,000 people of Italian descent in the greater Montreal area alone, says Videotron.